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100% Optical, the UK's largest optical trade event, is set to return to London's ExCeL from March 1-3, 2025, offering a platform for industry professionals to explore the latest in eyewear, technology, and education. As reported by the Association of Optometrists, this 11th edition of the show continues to be a cornerstone event in the optical industry calendar, attracting thousands of visitors and exhibitors from across the UK and internationally.

Innovative Eyewear Trends 2025
The eyewear industry is set to showcase groundbreaking innovations in 2025, with a focus on both style and functionality. Smart glasses are making a powerful comeback, driven by advancements in augmented reality and wearable technology. Brands like Ray-Ban, in collaboration with Meta, are setting new standards in this category. Sustainability remains a key trend, with eco-friendly materials such as recycled plastics, biodegradable materials, and plant-based acetate taking center stage.

Other notable trends include bold, oversized frames that make a statement, clear lenses and frames for a minimalist aesthetic, and personalized designs offering bespoke options. Retro-inspired styles, particularly from the 1950s and 1960s, are experiencing a revival. Additionally, the integration of health monitoring features and blue light protection in eyewear reflects the growing emphasis on eye health in our increasingly digital world.

CPD Opportunities for Optometrists
Continuing Professional Development (CPD) is crucial for optometrists to maintain their skills and stay current with industry advancements. The General Optical Council (GOC) requires fully-qualified optometrists to complete a minimum of 36 CPD points across four core domains: Professionalism, Communication, Clinical practice, and Leadership and accountability. Optometrists can fulfill these requirements through various means:

• Interactive CPD events, with at least 18 points obtained through this method
• Peer review events, which are mandatory and require reflection
• Self-directed CPD, provided at least 18 points come from GOC-approved providers
• Online learning modules and webinars offered by organizations like the College of Optometrists
• Specialized courses, such as the Professional Certificate in Low Vision from City, University of London
• Conferences and workshops, including regional events and the annual Optometry Australia conference

Optometrists with additional specialties, such as contact lens opticians or those with prescribing qualifications, have specific CPD requirements tailored to their areas of expertise. These opportunities not only fulfill regulatory requirements but also enhance clinical skills and contribute to career advancement in the rapidly evolving field of optometry.

Love Eyewear Awards Highlights
The Love Eyewear Awards, a highlight of 100% Optical, celebrates excellence in eyewear design and innovation. The 2025 edition promises to showcase groundbreaking trends and honor industry leaders across various categories. Notable categories include:

• New Designer 2025, recognizing emerging talent
• Sustainable Frame of the Year, emphasizing eco-friendly innovations
• Eyewear Retailer of the Year, acknowledging exceptional customer experiences
• Women's and Men's Frame of the Year, highlighting gender-specific designs
• Luxury Frame of the Year, celebrating high-end craftsmanship

The awards ceremony, scheduled for March 1, 2025, will bring together industry professionals, designers, and influencers to celebrate the best in eyewear. Previous winners, such as Okkul for New Designer and Woody's Eyewear for Women's Frame of the Year in 2024, set high standards for future contenders.

Mercure London Paddington Hotel Information for Guests Attending 100% Optical 2025
If you're attending 100% Optical 2025 at ExCeL London, the Mercure London Paddington Hotel is an excellent choice for a convenient and comfortable stay. Situated in the vibrant heart of London, just a stone’s throw from Paddington Station, this hotel offers exceptional access to transport links, ensuring a seamless journey to ExCeL London.

Guests can easily reach the ExCeL Exhibition Centre by taking the District or Circle lines from Paddington Station, or by opting for a direct trip via the Elizabeth Line. Whether you're there to explore the latest eyewear trends at 100% Optical or attend the Love Eyewear Awards, the Mercure London Paddington provides a prime location for both business and leisure.

Enjoy the hotel’s modern amenities, central location, and proximity to transport hubs, making it the ideal base for your time in London during this exciting industry event.

Book your stay at Mercure London Paddington for easy access to both 100% Optical and all that London has to offer!