The Natural Food Expo 2025, taking place on May 12-13 at ExCeL London, continues its 29-year legacy as the premier trade event for natural, organic, and sustainable food products, offering retailers, buyers, and foodservice professionals the opportunity to discover thousands of innovative products from established brands and exciting newcomers in the growing natural products industry.
Artisan Food and Drink Showcase
Making its debut at the 2025 Natural Food Expo, the Artisan Food and Drink Expo will provide a dedicated platform for brands that champion provenance, high-quality ingredients, and unique curation.
This specialized area within the expo will offer retailers, buyers, and foodservice professionals the opportunity to discover exceptional products that resonate with conscious consumers. Event Director Georgina Baker explained, "After witnessing the participation of countless exceptional brands at The Natural Food Expo over the years, we recognised the perfect moment to introduce The Artisan Food & Drink Expo as a distinct showcase within the event."
Visitors can explore an impressive lineup of artisanal producers already confirmed for the showcase, including Sucseed, Melie Oü, Drylaw, Gallo di Luce, Chill Spritz, Kult Kefir, Turtle Cereals, House of Chocolate, and Biohoney, among others. This new addition to the Natural Food Expo reflects the growing consumer interest in artisanal products with authentic stories and sustainable practices, elevating the profile of these producers while allowing buyers to explore a diverse range of distinctive food and drink offerings.
Food Launchpad Zone Innovations
The Food Launchpad Zone at Natural Food Expo 2025 will serve as a dynamic showcase for groundbreaking startups and bold challenger brands disrupting the market. This dedicated innovation hub will spotlight emerging companies making their industry debut, including Marpe Organics, Granola Fan Club, J Wilson Food Service, Huskers Coco, Patterfly, Guru World Food and Spices, RawQFoods, Veg Kingdom, House of Chocolate, Forty Thieves, The 44 Group (Omoss), and Superkeen.
Beyond the Launchpad Zone, visitors can explore the popular 'Innovation Showcase' featuring products launched within the last 12 months, where attendees can vote for their favorite innovations. The 2025 expo will highlight key industry trends including functional beverages, better-for-you snacks with nutritional benefits, and products embracing the growing "food as medicine" movement. Previous Launchpad exhibitors have included innovative brands like Wavy Wonders, Reach the Children, Lucid World, Holy Berry, Bee Made, All Real Nutrition, Quirky Monkey, and Rytes Wellness, establishing this zone as an essential destination for discovering the future of natural and organic food.
International Pavilions Spotlight
The Natural Food Expo 2025 will feature an impressive array of international pavilions, showcasing the global reach and diversity of the natural and organic products industry. Visitors can explore dedicated country pavilions from Italy, Poland, North America, and-making its debut at the 2025 event-Sri Lanka. These international showcases offer buyers a unique opportunity to discover authentic regional specialties and forge direct connections with producers from around the world.
The international pavilions serve as cultural and commercial gateways, allowing attendees to experience distinctive flavors, ingredients, and production methods specific to each region. This global representation highlights the expo's commitment to bringing together diverse perspectives in sustainable food production while providing UK retailers and foodservice professionals access to exclusive international products that can differentiate their offerings in an increasingly competitive marketplace. For exhibitors from these countries, the pavilions offer strategic entry points into the lucrative UK natural and organic market, which continues to show strong growth despite economic challenges.
Accommodation for Attendees – Mercure London Paddington Hotel
For those attending the Natural Food Expo 2025, Mercure London Paddington Hotel offers convenient and comfortable accommodation in central London. Located just steps from Paddington Station with direct access to the Elizabeth Line and Heathrow Express, the hotel provides quick transport links to ExCeL London—making it an ideal base for both UK and international visitors.
Guests can enjoy modern amenities including complimentary high-speed Wi-Fi, 24-hour room service, a fitness centre, and an onsite bar and restaurant. Whether you're preparing for a day at the expo or winding down after networking, Mercure London Paddington ensures a relaxing and connected stay.
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